#MIMA25 Judges

Rachel Bartlett

Head of marketing & people

MSP Capital

Rachel brings over 10 years of marketing expertise to her role as Head of Marketing & People at MSP, where she oversees the Marketing, Human Resources, and Office Administration departments. Since joining MSP in 2021, Rachel has played a pivotal role in building a marketing department from the ground up, driving strategies that enhance brand awareness and support the company’s ambitious growth plans.

Beyond her work at MSP, Rachel has sat on the judging panel for the South Coast Property Awards since 2021, recognising excellence in the property sector and contributing to the celebration of industry achievements.

• https://mspcapital.co.uk/

Aisling Birch

Head of marketing

Aria Finance

With more than 13 years’ experience in marketing across financial services, education, recruitment, and events, Aisling brings a broad and creative perspective to every campaign. In 2024, she was proud to win ‘Best Marketing for a Brokerage’ at the Mortgage Industry Marketing Awards for her work at Aria Finance. Aisling is passionate about championing innovation and excellence; she is thrilled to be joining the judging panel and looks forward to recognising and celebrating the outstanding talent across the industry.

• https://www.ariafinance.co.uk/

Leah Brunskill

Deputy chief of marketing

Market Financial Solutions

Leah has over 15 years’ experience in marketing and has worked in the short-term lending market for the last seven years. She started her career in finance by joining Sancus finance, before then moving on to Market Financial Solutions to drive their marketing strategy and ensure that the market is aware of the bespoke products that they can provide.

Leah is focused on providing brokers not only with financial products for complex circumstances, but also one dedicated place that they can find the educational content and latest market updates they need to stay current.

• https://www.mfsuk.com

Millie Dyson

Founder

Seaside Romeo

Millie Dyson is the Founder of Seaside Romeo Studio and has spent almost two decades shaking up marketing and branding in the finance industry. She likes her marketing clever, bold, and with none of that beige nonsense - and has helped a fair few brands cut through the corporate to get right to the heart of what really makes them tick.

• https://seasideromeo.co.uk

Dave Foster

Head of social media & PR

OSB Group

Dave is Head of Social Media and PR at specialist lender OSB Group where he’s been for the last five years. Having joined as a Customer Communications Manager in the consumer side of the business, Dave has led on B2B, B2C and employer campaigns spanning content, paid and organic activation.

• https://www.osb.co.uk

Nicola Goldie

Head of Strategic Partnerships & Growth

Aldermore

Nicola Goldie is the Head of Strategic Partnerships and Growth at Aldermore, a specialist lender committed to backing people across the UK. With over 20 years of experience in financial services, she leads key initiatives that fuel business growth and build meaningful partnerships. Nicola is also Deputy Chair of the Intermediary Mortgage Lenders Association (IMLA) and the newly appointed Chair of Working in Mortgages (WIM), where she champions innovation, inclusion, and the development of future industry talent.

A passionate mentor and advocate for diversity, Nicola is committed to creating a more inclusive and forward-thinking mortgage sector. As a busy mum and dedicated carer, she brings empathy and authenticity to her leadership—balancing strategic insight with lived experience. Widely respected for her purpose-led approach, Nicola continues to drive meaningful change across the financial services landscape.

• https://www.aldermore.co.uk/intermediaries/

Phil Green

Marketing director

Pepper Money

Phil is a strategic brand, marketing and communications leader with over 15 years’ experience across financial services, having spent the last 12 working across Specialist Lending. During this time, he has covered both intermediary and consumer channels across a range of propositions. He brings a sharp eye for detail alongside a wealth of knowledge and experience in developing and executing successful marketing campaigns.

Phil is passionate about championing mortgage marketeers; launching the Mortgage Marketing Mingle in ’24, to bring together marketing professionals from across the industry in a peer-led community that helps nurture and retain our industry's brilliant marketing talent.

• https://www.pepper.money

Jennifer Harrison

Content lead

MPowered

As Content Lead at MPowered Mortgages, Jennifer has played a pivotal role in building the lender’s brand through strategic, engaging, and purpose-driven content. Over the past year, she has led initiatives that have significantly grown MPowered’s digital presence, including the launch of The Rate Stuff podcast and On The House YouTube series, delivering educational and insightful content for brokers and homebuyers alike. She also spearheaded impactful community initiatives, including a Women in Finance segment and charity fundraising for International Women’s Day. Her work reflects a strong commitment to creativity, innovation, and inclusivity in mortgage marketing.

• https://mpowered.co.uk/intermediaries

Daisy Howard

Graphic & web designer

Hope Capital

Daisy joined Hope Capital in 2023 as Graphic and Web Designer and has excelled all expectation in raising awareness of the lender’s brand and products. With a strong track record in graphic and web design, Daisy’s impact on Hope Capital’s marketing efforts have been second to none, with one of her key highlights being a 2581% increase in clicks on the website since launching a brand-new site in 2024.
 
One of Daisy’s proudest achievements to date however was being declared as the Rising Star in the Mortgage Industry Marketing Awards in 2024, where she was recognised for the impressive results she has delivered at Hope Capital, as well as her passion for helping to shape the future of the industry through her marketing efforts.
 
Daisy is therefore delighted to be offered the opportunity to shine a spotlight on this year’s marketing stars and help recognise the exceptional work done by individuals and teams across the industry.

• https://onemortgage.co.uk/

Paul Hunt

Managing director

Square 1 Media

Paul has worked in marketing within the financial services and property sectors in a career spanning over 25 years. Since 2001, he has held Head of or Marketing Director roles in businesses like Platform (the intermediary lender of Co-op), Lehman Brothers and Countrywide and has managed both B2B and B2C. Paul is Managing Director of the leading PR and marketing communications agency, Square 1 Media.

• https://www.square1media.co.uk

Dale Jannels

CEO

One Mortgage System (OMS)

Dale has been in the mortgage market for over 25 years. Having started out at L&G, he moved to a family brokerage which then became a mortgage packager (Impact SF) and direct to client brokerage.

Dale co-founded OMS in 2017 and sits on the industry contact group of The Association of Mortgage Intermediaries (AMI) as well as being a director and executive committee member for the Open Property Data Association (OPDA).

• https://onemortgage.co.uk

Nick Joelson

Head of marketing

Landbay

Nick is a seasoned marketing strategist with a proven track record in the intermediary mortgage industry. As a former Marketing Director for a specialist mortgage lender, he played a pivotal role in co-creating the business in 2015.

With over two decades of experience in the intermediary mortgage market, Nick brings a wealth of knowledge and expertise who has a keen understanding of the unique needs and challenges within the industry.

Nick's strategic insights, innovative marketing approaches, and dedication to excellence have earned him a reputation as a trusted leader and expert marketeer in the mortgage industry.

• https://landbay.co.uk/

Paula John

Director

Paula John Communications

Paula is a seasoned PR and communications expert with over 25 years’ experience in the UK mortgage and housing sectors. As former editor in chief at AE3 Media, she led both editorial strategy and content development for major industry events, combining deep market insight with a sharp focus on messaging and audience engagement.

She helps mortgage businesses craft compelling narratives—through media strategy, thought leadership, and consumer campaigns—and trains senior leaders and sales teams to communicate with impact. A regular event host, panel chair and trusted media spokesperson, Paula has appeared on BBC, ITV and Sky.

She is CeMAP-qualified and the founder of the Women’s Executive Finance Forum, now the Diversity and Inclusivity Finance Forum.

• http://www.paulajohncomms.com/

Daniel Lewis

Head of marketing

Hodge Bank

With over 25 years' experience in direct and digital marketing, creative production and brand strategy Daniel brings a rounded perspective to. Operating on both client and agency side, he has worked with global clients including Triumph Motorcycles, Airbus, British Land and the NHS, and gained significant financial services expertise working with Lexis Nexis Risk Solutions, money.co.uk and his current role with Hodge Bank.

• https://hodgebank.co.uk/

Caroline Maidment

Director & co-founder

Cloth Court Communications

Caroline has been involved in financial services marketing for many years and co-founded the specialist media agency, Cloth Court, in 1995.  She is focused on making her clients’ jobs easier with clearly defined media strategies, creative media solutions and bespoke analysis of advertising results.

Cloth Court has the experience and breadth to cover all media including online, outdoor, transport and television, both B2B and direct to consumer.   The mortgage and property market is a particular area of expertise with several high profile clients in this sector.

Caroline is serious about generating successful campaigns for her clients and also about making the process as enjoyable as possible.

• https://www.clothcourt.com/

Laura Martin

Marketing director

Primis

Laura is a multi-award winning marketer and a trusted and empathetic senior leader, who champions the value of marketing. 

Bringing over 20 years of experience in B2B marketing, she is delighted to be part of the judging panel to showcase talent we have here in the industry and to see those involved shine!

• https://www.primis.co.uk/

Lisa Meredith

Head of marketing: intermediary mortgages

HSBC UK

I have over 25 years’ experience in marketing and financial services, with the last eight years at HSBC UK, where I currently lead the marketing for Intermediary Mortgages. Since 2017, I have played an integral part in transforming how we connect with brokers, blending strategy, creativity and a healthy dose of curiosity. 

Along the way, I’ve picked up multiple industry marketing awards – something I’m exceptionally proud of and grateful to HSBC UK for giving me the platform to succeed, as well as the industry we work in for recognising the important role marketing plays.

My biggest driver is creating marketing that has real impact. Whether it’s rethinking campaigns or reimagining how we show up in the market, for me it’s all about adding value.

Outside of work, my passion is Formula One – the strategic intricacies, the power of the cars and the skill of the drivers. This goes hand in hand with my love of travelling, as there’s nothing better than watching the races live. When I’m not trackside, I’m with my beautiful dog Mila, who keeps life grounded and full of fun.

• https://www.hsbc.co.uk

Chris Miles

Managing director

SM Advice

Chris has over 25 years’ experience in financial services. He specialises in Mortgages, Later Life Lending, and Wealth Management, leading teams to deliver growth through innovation and strategic leadership. A passionate advocate for diversity and inclusion, He was recognised as a 'Business Ally' at the Barclays Diversity, Equity and Inclusion Awards. Outside of work, he is an amateur portrait artist and vintage VW T4 camper restorer, balancing creativity with a love for adventure.

• https://smadvice.co.uk

Toni Neilson

Head of marketing

The Mortgage Lender

Toni is a dynamic and strategic senior marketer with an entrepreneurial flair, and she brings over 20 years’ experience in the Financial Services sector to the judging panel. She is committed to championing the voice of the marketing community within the Mortgage Industry and is delighted to be part of the 2025 judging panel.

• https://www.themortgagelender.com/

Katie Newell-Tucker

Head of marketing

Birmingham Bank

Katie has been in marketing and the mortgage industry for 25 years as a broker and a marketer on the lending side. She is the Head of Marketing for Birmingham Bank - where she is developing their value proposition as a rapidly-growing new-generation bank that combines cutting edge proprietary fintech with human expertise to make banking easier not harder. Katie is a Level 7 Post Graduate Member of the CIM specialising in Change leadership and Commercial growth; she was awarded the CIM Distinguished Performance Award in 2023. Katie's own teams have won MIMA Marketing Team of the Year and Best Marketing - Specialist Lender in the last two years.

• https://www.birminghambank.com/

Katy Parish

Senior Marketing Manager (Intermediary & Landlord)

Nationwide & The Mortgage Works

Katy Parish is an accomplished Marketing professional with extensive experience in the Financial Services Sector. Working at Nationwide, she leads teams delivering marketing for Intermediaries through both the Nationwide and The Mortgage Works and directly to Landlords through The Mortgage Works.

With over a decade of experience in brand development, stakeholder engagement, and digital communications, Katy has consistently delivered impactful campaigns that drive customer engagement and business growth. Her strategic insight and creative leadership have earned her recognition across the financial services sector. Passionate about storytelling and community impact, Katy brings a thoughtful and inclusive approach to judging, valuing innovation, clarity, and authenticity.

She is a firm believer in the power of communication to shape meaningful connections and inspire change. Katy’s expertise and dedication make her a valuable voice in evaluating excellence across marketing and communications disciplines.

• https://www.nationwide.co.uk
• https://www.themortgageworks.co.uk

Andrew Roberts

Head of marketing

Stonebridge

Andrew is Head of Marketing at Stonebridge and has over a decade of marketing experience in the intermediated space.

• https://stonebridgegroup.co.uk/

Jonathan Stinton

Head of intermediary relationships

Coventry Building Society

Having worked at Coventry Building Society for over 17 years, Jonathan is an experienced head of intermediary relationship management with a demonstrated history of working in the financial services industry as a business development manager and corporate account manager. Jonathan’s current position involves fostering broker relationships, leading corporate account management teams and overseeing the Intermediary development telephone team in head office as well as a team of regional managers and BDMs.

• https://www.coventrybuildingsociety.co.uk

Richard Waters

Head of Protection Distribution

HSBC Life

Richard recently celebrated 32 years at HSBC, having started his career as a General Insurance Broker. 

More recently, Richard has worked in HSBC’s Retail Banking Head Office, as a Senior Mortgage Product & Proposition Manager where he was integral to the Bank’s launch into the Mortgage Intermediary market.
Before joining HSBC Life, in 2020, Richard spent two years in our Global Group Insurance team as a Senior Manager for Intermediary and Private Bank channels, supporting the development of the UK strategy and working alongside markets globally.

In his current role as Head of Protection Distribution, he leads an experienced and industry award winning team of field based Senior Business Development Managers covering the length and breadth of the UK as well as our remote BDM telephone teams.

• https://www.life.hsbc.co.uk

Ciara Wood

Marketing manager

The Exeter

I'm a strategic B2B marketer with over 20 years' experience. Fully CIM qualified, I hold both Marketing Week Mini MBAs for Marketing and Brand Management. I've been employed and self-employed and have worked across various sectors, but my 'happy place' is B2B financial services marketing! I was thrilled to be a MIMA winner in 2024!

• https://www.the-exeter.com