MIMA blog
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20th November 2025
"The voice of the customer": Your MIMA25 sponsors on the value of marketing today
How valuable is marketing in the mortgages and financial services space? The sponsors of the Mortgage Industry Marketing Awards 2025 share their thoughts...
10th November 2025
"Marketing is the heartbeat of the industry": your sponsors share their thoughts on MIMA25
The sponsors of the Mortgage Industry Marketing Awards 2025 share their thoughts on why they chose to support MIMA25.
21st August 2025
"A real sense of pride and momentum": how does it feel to win a MIMA?
Previous winners of the Mortgage Industry Marketing Awards share how it felt to win a MIMA.
7th August 2025
How to make your MIMA25 application stand out
What is it that makes a MIMA25 application truly stand out from the crowd? Here’s some of our top tips and tricks.
13th August 2024
#MIMA24 – The Winning Formula
We understand that writing an application can sometimes seem daunting, so we’ve come up with some tips to help you make your MIMAs application the best it can be.
10th July 2023
Mortgage Marketing: Brand building & generating leads
Following the 2023 Mortgage Industry Marketing Awards, Barcadia Media’s Andy Shields got together with a selection of this year’s winners to discuss branding, the fundamentals of marketing, and how to get started. Helen Carter (Barclays), Tori Johnson (Livemore), Pete Mugleston (Online Mortgage Adviser), Laura Martin-Jones (Sesame Bankhall Group) and Ryan McMurtry (The Mortgage Marketing Forum) took part, chaired by awards sponsor and industry marketing expert, Jeff Knight.
30th May 2023
Mortgage Marketing: Getting the most out of digital & social
Following the 2023 Mortgage Industry Marketing Awards, Barcadia Media’s Andy Shields got together with three of this year’s winners – Gemma Reid of MPowered, Leah Brunskill of MFS and Savannah Dewhurst of Coreco - to discuss all things marketing for mortgage advisers in a panel debate chaired by awards sponsor and industry marketing expert, Jeff Knight.