"Marketing is the heartbeat of the industry": your sponsors share their thoughts on MIMA25

Posted 2025

The sponsors of the Mortgage Industry Marketing Awards 2025 share their thoughts on why they chose to support MIMA25.

With just over two weeks to go until the winners of MIMA25 are revealed at The Camden, London, it's time to get ready to celebrate the very best in mortgage marketing!

We spoke to this year's sponsors about what the MIMAs mean to them, and why they chose to get involved...

"We are thrilled to be sponsoring the Mortgage Industry Marketing Awards 2025. We know that marketing teams are often the unsung heroes of bringing products to the industry and making sure our target audiences are supported, so the MIMAs are crucial in recognising all the hard work that goes into these efforts and encouraging all of us to keep on innovating."

-     Leah Brunskill, Market Financial Solutions, Broker: Marketer of the Year sponsor

"Marketing also brings with it the voice of the customer. And progress for the customer outcomes is worth celebrating. With the mortgage industry being so regulated, it's more important than ever to recognise creativity and positive change. It's not an easy industry to market in, so success is a huge achievement and deserves recognition."

-     Gillian McAllister, LendInvest, Rising Star sponsor

"We’re proud to have sponsored the Mortgage Industry Marketing Awards since their inception. These awards play a vital role in shining a spotlight on the creativity, innovation, and dedication of marketers who help drive the industry forward. It’s a fantastic opportunity to recognise talent, celebrate success, and champion excellence across the sector."

-     Haley McPherson, Enra Specialist Finance, Event Manager of the Year sponsor 

"It's important to celebrate and recognise talent in the industry and as a former Marketing Director of a couple of lenders and a property group myself, celebrating marketing excellence is something close to our heart."

-     Paul Hunt, Square 1 Media Limited, Best Product Launch sponsor

"We’re sponsoring the Mortgage Industry Marketing Awards because celebrating great marketing helps move the property finance sector forward. Marketing shapes how our industry builds trust and reaches new audiences, and by recognising the people and ideas driving that work, the awards help raise standards and inspire fresh thinking across the sector.

"It’s also a way for us to give back to an industry we’re proud to be part of. Supporting the awards reflects our Foundations for Better Futures initiative, which is about backing progress and highlighting the positive impact marketing can have.

"We’re especially proud to sponsor the Diversity, Equality and Inclusion in Marketing Award. Winning this category in 2024 showed us just how important it is for marketing to reflect the people it serves. By supporting this award, we hope to inspire others to put inclusivity at the heart of their work and help build a more welcoming and representative industry."

-     Rachel Bartlett, MSP Capital, Diversity, Equality and Inclusion in Marketing sponsor

"We’re proud to sponsor MIMA25 because marketing is the heartbeat of the mortgage industry - driving engagement, trust, and innovation. These awards shine a spotlight on the creativity and impact behind the campaigns that shape our sector, and we believe it’s vital to celebrate that.

"MIMA25 is the only awards programme dedicated to mortgage marketing, and its inclusive approach ensures that excellence is recognised across the board, from large lenders to boutique agencies. Sponsoring the event allows us to champion the role of marketing in delivering better customer outcomes, while reinforcing our commitment to inclusion, thought leadership, and industry collaboration."

-     Helen Carter, Barclays UK, Best Market Research & Insights sponsor

To learn more about MIMA25 and book your table, click here.