Nominations for the Mortgage Industry Marketing Awards 2025 are well underway, and every year we receive so many impressive applications from across the sector.
But what is it that makes an application truly stand out from the crowd? Here’s some of our top tips and tricks…
Tell a story
Let the judges know the story behind your achievements and what it is that motivates you to think outside the box and break new ground in mortgage marketing - and whatever your field is, let your passion shine through!
Going the extra mile
The MIMAs aim to reward those that are raising the bar for standards across mortgage marketing, so make sure to tell the judges why your brand building is the most effective, why your social media campaign is the most innovative, or why your team works together so effectively.
Concrete results
Show evidence of how your hard work has paid off – how have your efforts benefitted your business in terms of social media engagement, event turnout, lead generation, or revenue?
We recommend including a lot of detail and multiple examples to really highlight how you’ve left your mark on the mortgage marketing world. Data and analytics are two very useful ways to back up your examples, and you can also attach case studies and PDFs to your application.
Be yourself
Ultimately, you wouldn’t applying if you didn’t know your stuff, so the most important thing is just to let your own voice come through – don’t be afraid to show off and shout about your achievements.
Keep an eye on the deadlines
Nominations close at 5pm on 5th September 2025. After this, all nominees will have an extra week (until 12th September) to complete and submit applications. The judging period will then last from 15th to 26th September, with finalists announced on 2nd October. Following this, we’ll announce our MIMA25 winners at our awards party on 27th November!
You can send in your nominations on our website, just head to our home page or click Apply Now in the top right-hand corner of the toolbar. Depending on whether you’ve nominated yourself or others, you or your nominee will then receive an email asking you to fill out the compulsory supporting application.
Good luck, and we look forward to seeing your name among the applicants!